Healthcare and Social Media Research Paper Example | Topics and Well Written Essays - 500 words

Healthcare and tender Media - look into Paper ExampleIt has been noticed that the application of social media has become more significant in upstart days. During the last decade, it has been determined that the application of social media has increased enormously in the field of global healthcare industry (Sultz & Young, 2009). Presently, a large number of healthcare organizations have adopted social media tools for developing a better communication system with consumers and build strong relationship. In accordance with PricewaterhouseCoopers (2012), 42% of the global healthcare industry consumers have utilise social media in cabaret to access health related service and information (PricewaterhouseCoopers, 2012).Healthcare organizations usually use social media in order to accomplish organizational goals of communication and building relationship with patients. Additionally, healthcare organizations have utilized social media platform as an intermediary with the use of shari ng healthcare related information and researches globally. It has been implemented by healthcare organizations in order to arouse care and treatment provisions (Sultz & Young, 2009). According to the report published by Computer Science familiarity (2012), it has been identified that during the year 2011, 65% of the healthcare organizations had used Twitter as a marketing strategy, whereas Facebook and YouTube had been used by 54% and 50% of healthcare organizations respectively (Computer Science Corporation, 2012).According to report of KPMG International concerted (2011), social media has offered and introduced several new dimensions with respect to communication and marketing in front of the healthcare industry. Social media has provided the platform through which healthcare professionals and organizations are sharing ideas, information and experiences with each other in order to enhance the quality of medical services, care and treatment facilities (KPMG International Coopera tive, 2011).On the contrary, healthcare